Luxury Home Marketing

First Tier marketing services

• Conduct marketing consultation meeting to include pricing recommendation and marketing recommendations
• Create a “property positioning statement” to help identify target prospect groups
• Provide Realtor staging recommendations
• Place the home in the local/regional multiple listing system (MLS)
• Install lockbox if appropriate
• Plant a for sale sign in the yard if allowed and if appropriate
• Place a brochure box on property
• Add property listing on www.Realtor.com
• Place property listing on company’s website
• Take photographs of exterior views, key rooms, and special features
• Create and reproduce a full color property brochure
• Create and reproduce mini-brochure cards – 200 of these will be provided to seller
• Email color digital flier to a select group of luxury agents
• Create a property brochure book
• Offer twice monthly reports on market activity in the relevant area and price point
• Compile follow-up reports for showings
• Host a “broker open” event for area agents
• Work with seller to create a room-by-room showing guide
• Create a digital property brochure on agent’s website with website sign rider on yard sign
• Implement additional customized marketing initiatives for the property
• Realtor or Realtor’s representative will attend closing

Second Tier marketing services

• Create a property specific website
• Place a website sign rider on the yard sign
• Have professional still photography done for the home
• Provide one hour consultation with a professional stager selected by Realtor
• Realtor will be present for showings
• Coordination of “sale ready” seller-paid initiative to maximize property marketability
and speed the closing process (to include: pre-appraisal, pre-marketing home inspection,
needed repairs, offer two hour consultation with decorator for home buyer)